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Management and Creativity - From Creative Industries to Creative Management

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Management and Creativity - From Creative Industries to Creative Management Chris Bilton
Libristo kod: 04954518
Nakladnici John Wiley and Sons Ltd, kolovoz 2006
This book explores the relationship between the management of creativity and creative approaches to... Cijeli opis
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39.65 €
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This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. * Draws on the practical experience of individuals working in the creative industries. * Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

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Informacije o knjizi

Puni naziv Management and Creativity - From Creative Industries to Creative Management
Autor Chris Bilton
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2006
Broj stranica 216
EAN 9781405119962
ISBN 1405119969
Libristo kod 04954518
Nakladnici John Wiley and Sons Ltd
Težina 396
Dimenzije 173 x 246 x 12

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques
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