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Manager's Guide to Distribution Channels

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Manager's Guide to Distribution Channels Gorchels
Libristo kod: 04010739
Nakladnici MCGRAW-HILL Professional, travanj 2004
Channel management has become one of the important components of a firm's competitive strategy, with... Cijeli opis
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Channel management has become one of the important components of a firm's competitive strategy, with mistakes often costing companies millions - and channel managers their careers. This title provides managers and decision makers with tools and go-to-market strategies for refining channel strategies and managing distribution relationships.

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Informacije o knjizi

Puni naziv Manager's Guide to Distribution Channels
Autor Gorchels
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2004
Broj stranica 320
EAN 9780071428682
ISBN 0071428682
Libristo kod 04010739
Nakladnici MCGRAW-HILL Professional
Težina 520
Dimenzije 162 x 240 x 29

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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