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Managing Customer Value

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Managing Customer Value Bill Dodds
Libristo kod: 04912991
Nakladnici University Press of America, listopad 2003
This book explores the three dimensions of value, product quality, customer service and price within... Cijeli opis
? points 262 b
108.39 €
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This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.

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Informacije o knjizi

Puni naziv Managing Customer Value
Autor Bill Dodds
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2003
Broj stranica 356
EAN 9780761826316
ISBN 0761826319
Libristo kod 04912991
Nakladnici University Press of America
Težina 504
Dimenzije 152 x 229 x 30

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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