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Managing efficiency and innovation in continuous product development

Name: Managing efficiency and innovation in continuous product development
Brand: Sudwestdeutscher Verlag Fur Hochschulschriften AG
SKU: 06959501
Price: 80.1 EUR
Availability: InStock
Author: Mareike Heinzen
ISBN: 9783838122649

Mareike Heinzen

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 06959501

Nakladnici Sudwestdeutscher Verlag Fur Hochschulschriften AG, listopad 2011

Customers demand ever more rapidly innovative products with high quality and at low prices: A combin... Cijeli opis

Libristo kod: 06959501

194 b

80.10 €

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Customers demand ever more rapidly innovative products with high quality and at low prices: A combination of innovation and efficiency that seems to be paradoxical. This research looks for a product development (PD) process that covers both, explorative and exploitative capabilities. Thus, the terminology of continuous product development (CPD) has been brought to life. The basic concept of CPD is a continuous cycle of Plan, Do, Check, and Act (PDCA) activities varying existing products since their first physical appearance. New features are mostly driven by incremental changes due to time, quality and price. However, what happens, if a new idea arises that is driven by exploration? Lean Product Development (LPD) has been a buzzword for efficiency and cost cutting. This research found that LPD follows the concept of CPD with strong impetus for the customer s voice and continuous improvement. Moreover, LPD designs and deploys a system that interrelates and guides people and their behavior. This research shows possible solutions for influencing people, in PD mostly engineers, in a way that they positively contribute to a combination of innovative and efficient PD.