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Managing Electronic Media

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Managing Electronic Media Joan Van Tassel
Libristo kod: 04043607
Nakladnici Taylor & Francis Ltd, ožujak 2010
Identifies the changes in technology in the global marketplace and the impact these innovations have... Cijeli opis
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Identifies the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. This book provides the concepts and vocabulary that managers use to meet the challenges of the market and to position their organizations to succeed in a dynamic business environment.

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Informacije o knjizi

Puni naziv Managing Electronic Media
Autor Joan Van Tassel
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2010
Broj stranica 418
EAN 9780240810201
ISBN 0240810201
Libristo kod 04043607
Nakladnici Taylor & Francis Ltd
Težina 1022
Dimenzije 192 x 234 x 26

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
The Arts > Performing arts
Computing & Information Technology > Graphical & digital media applications
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