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Managing the Global Firm (RLE International Business)

Name: Managing the Global Firm (RLE International Business)
Brand: Taylor & Francis Ltd
SKU: 02246793
Price: 245.04 EUR
Availability: InStock
Author: Christopher A Bartlett
ISBN: 9780415639187

Christopher A Bartlett

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 02246793

Nakladnici Taylor & Francis Ltd, studeni 2012

This volume assesses the situation for multinationals at the beginning of the 1990s, bringing togeth... Cijeli opis

Libristo kod: 02246793

594 b

245.04 €

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This volume assesses the situation for multinationals at the beginning of the 1990s, bringing together contributions from academics recognized as world leaders in the field and from practitioners with wide experience in international management. Drawing on perspectives from Europe, the USA and Japan, the contributors outline the shape of the global firm of the future. They focus squarely on the development of the corporation as a whole, rather than on the narrow management of individual foreign subsidiaries, and they also explore the specific implications for areas such as strategic planning systems, financial management, information systems and R & D management.