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Market-driven Management

How to Define, Develop and Deliver Customer Value

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Market-driven Management Frederick E. Webster
Libristo kod: 04888852
Nakladnici John Wiley & Sons Inc, listopad 2002
This edition will address critical changes in marketing concepts and strategy, and shed light on wha... Cijeli opis
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This edition will address critical changes in marketing concepts and strategy, and shed light on what must be done now to remain competitive in a customer-focused, market-driven economy. In addition to bringing each chapter up-to-date, this new edition will add numerous current topics such as branding, marketing strategy implementation, sales force deployment, value delivery database marketing, CRM, the rise of both outsourcing and strategic alliances, the challenges of globalization and e-commerce, and the lessons learned from the dot-com debacle.

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Informacije o knjizi

Puni naziv Market-driven Management
Autor Frederick E. Webster
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2002
Broj stranica 320
EAN 9780471236931
Libristo kod 04888852
Nakladnici John Wiley & Sons Inc
Težina 584
Dimenzije 162 x 235 x 29

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques
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