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Market Mediations

Semiotic Investigations on Consumers, Objects and Brands

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Market Mediations Benoit Heilbrunn
Libristo kod: 12045449
Nakladnici Palgrave Macmillan, siječanj 2014
Market Mediations offers a fresh way to look at consumption practices, design and branding issues th... Cijeli opis
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Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.

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Informacije o knjizi

Puni naziv Market Mediations
Autor Benoit Heilbrunn
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2014
Broj stranica 250
EAN 9781349506224
Libristo kod 12045449
Nakladnici Palgrave Macmillan
Težina 344
Dimenzije 140 x 216 x 15

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > International economics
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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