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Market-Oriented Technology Management

Innovating for Profit in Entrepreneurial Times

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Market-Oriented Technology Management Fred Y. Phillips
Libristo kod: 05273941
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, veljača 2001
Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisi... Cijeli opis
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Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make a profit in the environment of short life cycles andrapid price reductions typical of the electronics, semiconductor, and other globally hypercompetitive industries. Examples from high technology companies illustrate the application of these principles in the context of current industry issues.The book has been tested in courses for MBA students at the Austin (Texas) Technology Incubator and for managers and executives in Oregon's Silicon Forest.Every insertion of a new technology or product must be sold, whether the insertion is purely intraorganizational or whether a vendor company is selling to a buyer company. The book's emphasis on marketing is a distinctive feature.

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Informacije o knjizi

Puni naziv Market-Oriented Technology Management
Autor Fred Y. Phillips
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2001
Broj stranica 418
EAN 9783540412588
ISBN 3540412581
Libristo kod 05273941
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Težina 1750
Dimenzije 155 x 235 x 28

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Economics > Economic systems & structures
Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation
Technology, Engineering, Agriculture > Mechanical engineering & materials > Production engineering
Computing & Information Technology > Computer networking & communications
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