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Marketing 2016

Name: Marketing 2016
Brand: Cengage Learning, Inc
SKU: 05328143
Price: 109.09 EUR
Availability: PreOrder
Author: William M Pride
ISBN: 9781285858340

William M Pride

O C Ferrell

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 05328143

Nakladnici Cengage Learning, Inc, siječanj 2015

Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles wi... Cijeli opis

Libristo kod: 05328143

265 b

Pripremamo

109.09 €

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Termin nepoznat

Do 30 dana za povrat

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Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.