Besplatna dostava putem Box Now paketomata i Overseas kurirske službe iznad 69,99 €.

Provjerite status narudžbe

Pridružite se zajednici ljubitelja knjige iz cijelog svijeta i ostvarite mnoštvo pogodnosti. Izradite besplatni račun

Besplatna dostava Overseas kurirskom službom iznad 69.99 €

DPD kurir 3.99 € DPD točka 3.49 € GLS Kurir 4.99 € GLS paketomat 3.99 € Hrvatska pošta 4.99 € Dostava Overseas 4.99 € Box Now 4.49 €

Kontakt

Kako kupovati

Pomoć

Moj račun

▸ Prazno :-(

Besplatna dostava putem Box Now paketomata i Overseas kurirske službe iznad 69,99 €.

Marketing Analytics

Name: Marketing Analytics
Brand: Kogan Page Ltd
SKU: 39129843
Price: 46.89 EUR
Availability: InStock
Author: Mike Grigsby
ISBN: 9781398608191

Mike Grigsby

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 39129843

Nakladnici Kogan Page Ltd, prosinac 2022

Who is most likely to buy and what is the best way to target them? How can I use both consumer analy... Cijeli opis

Libristo kod: 39129843

114 b

46.89 €

Vanjske zalihe Šaljemo za 14-21 dana

Do 30 dana za povrat

Kupci su kupili i

Marketing Analytics Katharina Schüller

Meki uvez

56.47 €

Correspondance Jacques-Emile Blanche

Tvrdi uvez

27.32 €

Pinocchio Matteo Garrone

DVD

10.78 €

Quelques ecrivains francais Flaubert, Zola, Hugo, Goncourt, Huysmans, etc. Émile Hennequin

Tvrdi uvez

17.84 €

Mohamed Ali Elias Al-Ayoubi

Adobe ePub DRM

13.61 €

MY DISNEY STARS AND HEROES BRITISH EDITION LEVEL 1 PUPIL'S BOOK EBOOK WI TESSALOCHOWSKI

Knjiga

61.22 €

Die ertragsteuerliche Behandlung gemeinnütziger Körperschaften Ernst Perusch

Meki uvez

60.31 €

Crime & Dine - Das Krimi-Dinner-Set: Mörderischer Mittsommer Die Spielarchitekten GmbH

Igra

23.49 €

Hölderlin Rüdiger Safranski

Tvrdi uvez

23.59 €

Bittersüß Elisabeth Liebl

Tvrdi uvez

17.34 €

FUCK - Autoaufkleber auf Trägerkarte, 10 Stück riva Verlag

Igračka

18.75 €

Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more.

Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use.

This revised and updated third edition of Marketing Analytics contains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage.