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Marketing and Smart Technologies

Name: Marketing and Smart Technologies
Brand: Springer, Berlin
SKU: 47145158
Price: 308.23 EUR
Availability: InStock
Author: José Luís Reis
ISBN: 9789819630806

Proceedings of ICMarkTech 2024, Volume 2

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 47145158

Nakladnici Springer, Berlin, svibanj 2025

This book includes selected papers presented at the International Conference on Marketing and Techno... Cijeli opis

Libristo kod: 47145158

746 b

308.23 €

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Automapa Maroko 1:800 000

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16.87 €

Botanique. Tome 3 DE LAMARCK-J-B

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43.36 €

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.