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Marketing Communication

A Critical Introduction

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Marketing Communication Richard J. Varey
Libristo kod: 06745290
Nakladnici Taylor & Francis Ltd, studeni 2001
A fresh and innovative framework for the management of marketing communication processes focusing on...
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A fresh and innovative framework for the management of marketing communication processes focusing on a planned, integrated marketing communication programme.

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Informacije o knjizi

Puni naziv Marketing Communication
Autor Richard J. Varey
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2001
Broj stranica 416
EAN 9780415230407
ISBN 9780415230407
Libristo kod 06745290
Nakladnici Taylor & Francis Ltd
Težina 816
Dimenzije 174 x 246 x 29

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Economics, Finance, Business & Management > Business & Management > Business communication & presentation
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