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Marketing Discourse

Name: Marketing Discourse
Brand: Taylor & Francis Ltd
SKU: 06704711
Price: 234.98 EUR
Availability: InStock
Author: Martin Fougere
ISBN: 9780415416696

A Critical Perspective

Martin Fougere

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 06704711

Nakladnici Taylor & Francis Ltd, prosinac 2007

Offers a critical survey of important contributions to managerial marketing discourse from the earli... Cijeli opis

Libristo kod: 06704711

569 b

234.98 €

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Offers a critical survey of important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault's understanding of power and Ernesto Laclau and Chantal Mouffe's Discourse Theory.