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Marketing Ethics

Name: Marketing Ethics
Brand: Cengage Learning EMEA
SKU: 05122881
Price: 121.1 EUR
Availability: InStock
Author: Bodo Schlegelmilch
ISBN: 9781861521910

An International Perspective

Bodo Schlegelmilch

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 05122881

Nakladnici Cengage Learning EMEA, prosinac 1997

"Marketing Ethics: An International Perspective" examines the mainstream marketing ethics and theori... Cijeli opis

Libristo kod: 05122881

293 b

121.10 €

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"Marketing Ethics: An International Perspective" examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations.

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Informacije o knjizi

Puni naziv Marketing Ethics

Autor Bodo Schlegelmilch

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 1997

Broj stranica 256

EAN 9781861521910

ISBN 186152191X

Libristo kod 05122881

Nakladnici Cengage Learning EMEA

Težina 728

Dimenzije 233 x 155 x 35

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management

Philosophy & Religion > Philosophy > Topics in philosophy > Ethics & moral philosophy

Economics, Finance, Business & Management > Business & Management > Business ethics & social responsibility

Economics, Finance, Business & Management > Business & Management > Sales & marketing