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Marketing Foundations, International Edition

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Marketing Foundations, International Edition William Pride
Libristo kod: 04454180
Nakladnici Cengage Learning, Inc, lipanj 2012
Popular with readers from all backgrounds and interest levels, MARKETING FOUNDATIONS, 5E, Internatio... Cijeli opis
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Popular with readers from all backgrounds and interest levels, MARKETING FOUNDATIONS, 5E, International Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Hult enhances this edition by offering up a unique, global perspective through real-world examples and commentary on significant international-specific marketing concepts and practices. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, MARKETING FOUNDATIONS, 5E, International Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success.

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Informacije o knjizi

Puni naziv Marketing Foundations, International Edition
Autor William Pride
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2012
Broj stranica 736
EAN 9781133190974
ISBN 1133190979
Libristo kod 04454180
Nakladnici Cengage Learning, Inc
Težina 1442
Dimenzije 215 x 278 x 23

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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