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Marketing in the 21st Century

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Marketing in the 21st Century KYAMBALESA
Libristo kod: 18688423
Nakladnici Taylor & Francis Ltd, prosinac 2018
This title was first published in 2000:  Designed to explore the emerging challenges for marketing e... Cijeli opis
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This title was first published in 2000:  Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.

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Informacije o knjizi

Puni naziv Marketing in the 21st Century
Autor KYAMBALESA
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2018
Broj stranica 336
EAN 9781138707696
ISBN 9781138707696
Libristo kod 18688423
Nakladnici Taylor & Francis Ltd
Težina 620

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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