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Marketing Management (Arab World Editions) with MyMarketingLab Access Card

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Marketing Management (Arab World Editions) with MyMarketingLab Access Card Salah S. Hassan
Libristo kod: 04801180
Nakladnici PEARSON Education Limited, kolovoz 2002
This first edition of Marketing Management offers a unique perspective on the people, the markets, a... Cijeli opis
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This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world. The adapting authors of this book, Baalbaki, Shamma and Hassan, have first-hand experience of the region and have used this knowledge to create a resource especially designed for this part of the world. Available in summer 2012, this book is a first of its kind, combining international marketing theory with an Arab perspective.

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Informacije o knjizi

Puni naziv Marketing Management (Arab World Editions) with MyMarketingLab Access Card
Autor Salah S. Hassan, Imad B. Baalbaki, Hamed M. Shamma, Philip Kotler, Kevin Lane Keller
Jezik Engleski
Datum izdanja 2002
EAN 9781447925217
Libristo kod 04801180
Nakladnici PEARSON Education Limited
Težina 1500
Dimenzije 210 x 275 x 25

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques
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