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Marketing Performativity

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Marketing Performativity Hans Kjellberg
Libristo kod: 20181373
Nakladnici Taylor & Francis Ltd, listopad 2018
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practi... Cijeli opis
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Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this 'gap' by asking 'how is marketing theory performative?' How does marke

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Informacije o knjizi

Puni naziv Marketing Performativity
Autor Hans Kjellberg, Katy Mason, Johan Hagberg
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2018
Broj stranica 250
EAN 9780367109509
ISBN 9780367109509
Libristo kod 20181373
Nakladnici Taylor & Francis Ltd
Težina 464
Dimenzije 243 x 172 x 24

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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