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Marketing Programme and Process Standardisation

An Empirical Investigation of Marketing Standardisation and its Contingency Factors in the US Market

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Marketing Programme and Process Standardisation Tobias Richter
Libristo kod: 10024776
Nakladnici Peter Lang AG, siječanj 2012
Through statistical analysis, this title examines which internal and external environmental factors... Cijeli opis
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Through statistical analysis, this title examines which internal and external environmental factors are key in standardising or adapting the particular elements to a certain degree to achieve an impact on performance. It aims at contributing to the international marketing debate based on the experiences of German firms operating in the US market.

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Informacije o knjizi

Puni naziv Marketing Programme and Process Standardisation
Autor Tobias Richter
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2012
Broj stranica 199
EAN 9783631607824
ISBN 9783631607824
Libristo kod 10024776
Nakladnici Peter Lang AG
Težina 396
Dimenzije 217 x 155 x 18

Kategorija

Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Corporate governance: role & responsibilities of boards & directors
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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