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Marketing Research and Modeling: Progress and Prospects

A Tribute to Paul E. Green

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Marketing Research and Modeling: Progress and Prospects Yoram J. Wind
Libristo kod: 01381180
Nakladnici Springer-Verlag New York Inc., ožujak 2005
Marketing Research and Modeling addresses state of the art developments including new techniques and... Cijeli opis
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Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

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Informacije o knjizi

Puni naziv Marketing Research and Modeling: Progress and Prospects
Autor Yoram J. Wind, Paul E. Green
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2005
Broj stranica 346
EAN 9780387243085
ISBN 0387243089
Libristo kod 01381180
Nakladnici Springer-Verlag New York Inc.
Težina 1130
Dimenzije 155 x 235 x 20

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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