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Marketing Research Essentials

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Marketing Research Essentials Carl McDaniel
Libristo kod: 09545527
Nakladnici John Wiley & Sons Inc, siječanj 2016
In the 12th edition of Marketing Research, McDaniel and Gates continue to share their industry exper... Cijeli opis
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In the 12th edition of Marketing Research, McDaniel and Gates continue to share their industry experience to teach students how to make critical business decisions through the study of market research.§The authors' practical, applications-based approach features real data, real people, and real research, to prepare students to conduct and use market research for future careers in business.§Co-author Roger Gates, President of DSS Research, infuses the text with a practitioners perspective, helping students learn how to use marketing research through a practical presentation of both theory and practice

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Informacije o knjizi

Puni naziv Marketing Research Essentials
Autor Carl McDaniel, Roger Gates
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2016
Broj stranica 416
EAN 9781119043072
ISBN 1119043077
Libristo kod 09545527
Nakladnici John Wiley & Sons Inc
Težina 666
Dimenzije 170

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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