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Marketing Strategy

The Thinking Involved

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Marketing Strategy Mark E. Hill
Libristo kod: 04787622
Nakladnici SAGE Publications Inc, travanj 2012
Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking l... Cijeli opis
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Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach.

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Informacije o knjizi

Puni naziv Marketing Strategy
Autor Mark E. Hill
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2012
Broj stranica 360
EAN 9781412987301
ISBN 141298730X
Libristo kod 04787622
Nakladnici SAGE Publications Inc
Težina 800
Dimenzije 203 x 254 x 23

Kategorija

Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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