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Mastering Partial Least Squares Structural Equation Modeling (Pls-Sem) with Smartpls in 38 Hours

Name: Mastering Partial Least Squares Structural Equation Modeling (Pls-Sem) with Smartpls in 38 Hours
Brand: iUniverse
SKU: 22010967
Price: 11.34 EUR
Availability: InStock
Author: KEN KWONG-KAY WONG
ISBN: 9781532066498

KEN KWONG-KAY WONG

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 22010967

Nakladnici iUniverse, veljača 2019

Partial least squares is a new approach in structural equation modeling that can pay dividends when... Cijeli opis

Libristo kod: 22010967

27 b

11.34 €

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Partial least squares is a new approach in structural equation modeling that can pay dividends when theory is scarce, correct model specifications are uncertain, and predictive accuracy is paramount. Marketers can use PLS to build models that measure laten

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Puni naziv Mastering Partial Least Squares Structural Equation Modeling (Pls-Sem) with Smartpls in 38 Hours

Autor KEN KWONG-KAY WONG

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 2019

Broj stranica 184

EAN 9781532066498

ISBN 153206649X

Libristo kod 22010967

Nakladnici iUniverse

Težina 278

Dimenzije 229 x 152 x 19

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management

Reference, Information & Interdisciplinary subjects > Encyclopaedias & reference works > Reference works

Reference, Information & Interdisciplinary subjects > Research & information: general > Research methods: general

Economics, Finance, Business & Management > Business & Management > Sales & marketing