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Mastering Public Relations

Name: Mastering Public Relations
Brand: Bloomsbury Publishing
SKU: 04040625
Price: 50.47 EUR
Availability: InStock
Author: A Davis
ISBN: 9780230549302

A Davis

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 04040625

Nakladnici Bloomsbury Publishing, kolovoz 2007

"Mastering Public Relations" takes a strategic management approach to exploring this complex and cri... Cijeli opis

Libristo kod: 04040625

122 b

50.47 €

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"Mastering Public Relations" takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.