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Measuring Customer Experience

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Measuring Customer Experience Philipp Klaus
Libristo kod: 04771543
Nakladnici Palgrave Macmillan, prosinac 2014
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a comp... Cijeli opis
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Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. But with changing customer expectations and competitive threats, how well will companies rise to meet their demands and expectations? Measuring Customer Experience offers a simple but thorough guide on how to master the challenges of the market, and also how to deliver superior performance through effective customer experience management. Based upon rigorous scientific tools and data from a multitude of global studies, this highly practical book is ideal for businesses who want to know how to implement and measure successful customer experience strategies.

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Informacije o knjizi

Puni naziv Measuring Customer Experience
Autor Philipp Klaus
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2014
Broj stranica 166
EAN 9781137375452
ISBN 1137375450
Libristo kod 04771543
Nakladnici Palgrave Macmillan
Težina 360
Dimenzije 217 x 144 x 14

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Society & Social Sciences > Sociology & anthropology > Sociology > Sociology: work & labour
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Business competition
Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation
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