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Media Analytics

Understanding Media, Audiences, and Consumers in the 21st Century

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Media Analytics Hollifield
Libristo kod: 43109346
Nakladnici Taylor & Francis Ltd, lipanj 2023
This textbook takes a case study approach to media and audience analytics. Realizing the best way to... Cijeli opis
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This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.

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Informacije o knjizi

Puni naziv Media Analytics
Autor Hollifield, Ann (University of Georgia, USA), Coffey, Amy Jo (University of Florida, USA)
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2023
Broj stranica 408
EAN 9781138581050
Libristo kod 43109346
Nakladnici Taylor & Francis Ltd
Težina 654
Dimenzije 152 x 229

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
Computing & Information Technology > Graphical & digital media applications > Digital animation
The Arts > The arts: general issues
History & Archaeology > History
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