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Media Convergence Handbook - Vol. 1 & 2

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Media Convergence Handbook - Vol. 1 & 2 Artur Lugmayr
Libristo kod: 09511907
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, prosinac 2015
The Media Convergence Handbook sheds new light on the complexity of media convergence and the relate... Cijeli opis
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The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.§

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Informacije o knjizi

Puni naziv Media Convergence Handbook - Vol. 1 & 2
Autor Artur Lugmayr, Cinzia dal Zotto
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2015
Broj stranica 900
EAN 9783662482926
ISBN 3662482924
Libristo kod 09511907
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Težina 1690
Dimenzije 155 x 235 x 62

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation
Computing & Information Technology > Business applications
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