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Media Handbook

A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Media Handbook Helen Katz
Libristo kod: 38608123
Nakladnici Taylor & Francis Ltd, srpanj 2022
The eighth edition of The Media Handbook continues to provide a practical introduction to the media...
? points 163 b
67.33 €
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The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.

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Informacije o knjizi

Puni naziv Media Handbook
Autor Helen Katz
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2022
Broj stranica 228
EAN 9780367775568
ISBN 0367775565
Libristo kod 38608123
Nakladnici Taylor & Francis Ltd
Težina 370
Dimenzije 229 x 152 x 19

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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