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Media Management

Leveraging Content for Profitable Growth

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Media Management Andrej Vizjak
Libristo kod: 01652973
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, prosinac 2010
As the media converges with the telecommunication industry leveraging content becomes key for both f... Cijeli opis
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90.69 €
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As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.

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Informacije o knjizi

Puni naziv Media Management
Autor Andrej Vizjak, Max Josef Ringlstetter
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2010
Broj stranica 186
EAN 9783642078866
ISBN 3642078869
Libristo kod 01652973
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Težina 308
Dimenzije 155 x 235 x 10

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
Computing & Information Technology > Graphical & digital media applications
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