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Media Training 101

A Guide to Meeting the Press

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Media Training 101 Sally Stewart
Libristo kod: 04889222
Nakladnici John Wiley & Sons Inc, rujan 2003
Written by a seasoned journalist and public relations professional, Media Training 101 is your essen... Cijeli opis
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Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.

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Informacije o knjizi

Puni naziv Media Training 101
Autor Sally Stewart
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2003
Broj stranica 256
EAN 9780471271550
ISBN 0471271551
Libristo kod 04889222
Nakladnici John Wiley & Sons Inc
Težina 510
Dimenzije 156 x 235 x 25

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
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