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Medienmanagement

Jezik NjemačkiNjemački
Knjiga Meki uvez
Knjiga Medienmanagement Otto Altendorfer
Libristo kod: 01552871
Nakladnici Springer vs, kolovoz 2015
Band Zwei dokumentiert eingehend die Medienpraxis in den Gattungen Fernsehen, Hörfunk, Print und Onl... Cijeli opis
? points 87 b
35.90 €
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Band Zwei dokumentiert eingehend die Medienpraxis in den Gattungen Fernsehen, Hörfunk, Print und Online; erläutert werden darin wichtige Elemente der Konzeption, des Betriebs, der Vermarktung und der Produktionstechnik dieser Medien. Das Kapitel Mediengeschichte bringt elementare Daten zur Geschichte von Printmedien, Hörfunk, Fernsehen, Onlinemedien und Film. Unter dem Stichwort Medienordnung geben die Autoren einen Überblick über die Mediensysteme der Bundesrepublik Deutschland, von Staaten der Europäischen Union, der USA sowie ausgewählter asiatischer Länder. Ergänzend findet sich eine umfangreiche Darstellung zur Mediennutzung in der Bundesrepublik Deutschland.

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Informacije o knjizi

Puni naziv Medienmanagement
Autor Otto Altendorfer, Ludwig Hilmer
Jezik Njemački
Uvez Knjiga - Meki uvez
Datum izdanja 2015
Broj stranica 363
EAN 9783531139913
ISBN 3531139916
Libristo kod 01552871
Nakladnici Springer vs
Težina 603
Dimenzije 170 x 244 x 20

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Society & Social Sciences > Sociology & anthropology > Sociology
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