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Menu Pricing & Strategy, 4th Edition

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Menu Pricing & Strategy, 4th Edition Jack E. Miller
Libristo kod: 04889398
Nakladnici John Wiley & Sons Inc, lipanj 1996
Now in its fourth edition, this popular guide to designing and pricing menus has even more informati... Cijeli opis
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120.39 €
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Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool. Two of the industry's top hospitality educators, Jack Miller and Dave Pavesic, have teamed up to make this new edition the best book available on menu pricing and design. This revised edition includes New sections on the history of the restaurant industry The psychology of menu pricing and design How to write menu copy Use of coupons and discounts Demand and market driven pricing Menu sales mix analysis Expanded glossary of menu terms

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Informacije o knjizi

Puni naziv Menu Pricing & Strategy, 4th Edition
Autor Jack E. Miller, David V. Pavesic
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 1996
Broj stranica 240
EAN 9780471287476
ISBN 0471287474
Libristo kod 04889398
Nakladnici John Wiley & Sons Inc
Težina 642
Dimenzije 219 x 277 x 13

Kategorija

Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Industry & industrial studies > Hospitality & service industries
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