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Methodology for Creating Business Knowledge

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Methodology for Creating Business Knowledge Ingeman Arbnor
Libristo kod: 04287084
Nakladnici SAGE Publications Ltd, prosinac 2008
'Arbnor and Bjerke's deep insight into theory construction and their honest appraisal of knowledge c... Cijeli opis
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'Arbnor and Bjerke's deep insight into theory construction and their honest appraisal of knowledge creation makes this edition absolutely essential for business scholars. I recommend this book to scholars in any area of business seeking a more thoughtful and useful understanding of research methodology' - Morgan Miles, Professor of Marketing, Georgia Southern University. 'These are two authors on top of their game, using their vast experience and depth of knowledge to present a complex topic in a framework which is understandable and usable by anyone doing academic research. This third edition will ensure that this book remains the essential read for social science researchers' - David Carson, Professor of Marketing, University of Ulster. Arbnor and Bjerke's best-selling text, first published in 1997, remains unrivalled; both in its contemporary relevance to research methodology, and in its coverage of the interplay between the philosophy of science, methodology and business. The authors make an in-depth examination into the circularity of knowledge and its foundations and analyze the repercussions for business, research and consulting. Where knowledge is a competitive necessity understanding its foundations is a necessity. The third edition has been updated to be even more relevant to the contemporary interests of business knowledge. Additional extras include: several more examples are included, plus previous examples have been updated; improved illustrations and diagrams; revised presentation makes the book easier to use; useful summaries of the key points and concepts to aide accessibility; points of reflection allow the reader to further their thinking on the topics; a glossary of terms; and, a teacher's manual which can be requested from the book's website.

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Informacije o knjizi

Puni naziv Methodology for Creating Business Knowledge
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2008
Broj stranica 464
EAN 9781847870599
ISBN 1847870597
Libristo kod 04287084
Težina 912
Dimenzije 191 x 243 x 24
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