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Mixed Method Research Design

An Application in Consumer-Brand Relationships (CBR). Book + Online Access

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Mixed Method Research Design S Sreejesh
Libristo kod: 02097917
Nakladnici Springer International Publishing AG, studeni 2013
This book will help readers design and conduct research in management-related fields. It examines th...
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51.75 €
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This book will help readers design and conduct research in management-related fields. It examines the procedures of mixing qualitative and quantitative research paradigms for both hypothesis development and testing.

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Informacije o knjizi

Puni naziv Mixed Method Research Design
Autor S Sreejesh, Sanjay Mohapatra
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2013
Broj stranica 174
EAN 9783319026862
ISBN 3319026860
Libristo kod 02097917
Nakladnici Springer International Publishing AG
Težina 4085
Dimenzije 155 x 235 x 16

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Personnel & human resources management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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