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Mobile Marketing

How do brands and customers interact using mobile devices?. DE

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Mobile Marketing Thiago Bodruk
Libristo kod: 49933721
Nakladnici OmniScriptum, listopad 2025
Contemporary society is dynamic and interconnected by networks that enhance relationships between pe... Cijeli opis
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Contemporary society is dynamic and interconnected by networks that enhance relationships between people. Thanks to new information and communication technologies, these connections have become permanent. Devices are extensions of the human body, enhancing the senses and increasing its capabilities, making the human body an extension of the network. In this scenario, it is not enough for companies to simply seduce consumers through non-interactive and biased advertising. Transmedia storytelling and media convergence give consumers a new perspective on interacting with brands. Immersion and the shopping experience are the key points of this new reality.

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Informacije o knjizi

Puni naziv Mobile Marketing
Autor Thiago Bodruk
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2025
Broj stranica 56
EAN 9786209145766
Libristo kod 49933721
Nakladnici OmniScriptum
Težina 102
Dimenzije 150 x 220

Kategorija

Society & Social Sciences > Society & culture: general
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