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Modeling Software Markets

Empirical Analysis, Network Simulations, and Marketing Implications

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Modeling Software Markets Falk Graf von Westarp
Libristo kod: 01737570
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, siječanj 2003
This book identifies the relevant determinants of modern software markets, and incorporates these in... Cijeli opis
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This book identifies the relevant determinants of modern software markets, and incorporates these in a simulation model that provides the basis for an integrated theory of software markets. The novel approach overcomes the deficiencies of existing approaches such as Network Effect Theory or Models of Network Diffusion, which do not sufficiently explain the phenomena of modern software markets. Here, the focus is on software for data manipulation, storage, and/or transmission in the corporate world. Based on a study of the largest 1000 German and US companies, the author presents a comparative analysis of the market for enterprise resource planning systems, Electronic Data Interchange (EDI) solutions, and office communication applications. By integrating empirical, theoretical and simulation results von Westarp provides buyers and sellers of software products with valuable and insightful managerial advice.

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Informacije o knjizi

Puni naziv Modeling Software Markets
Autor Falk Graf von Westarp
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2003
Broj stranica 208
EAN 9783790800098
ISBN 3790800090
Libristo kod 01737570
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Težina 720
Dimenzije 155 x 235 x 13

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries > Information technology industries
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
Economics, Finance, Business & Management > Economics
Computing & Information Technology > Business applications
Computing & Information Technology > Computer science
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