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MP Taking Sides: Marketing with Powerweb

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga MP Taking Sides: Marketing with Powerweb Barton Macchiette
Libristo kod: 11305376
Nakladnici MCGRAW HILL BOOK CO, listopad 2000
This debate style reader is designed to introduce students to controversies in marketing. The readin... Cijeli opis
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This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and marketing researchers, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. This new title will be a beneficial tool to encourage critical thinking on important issues in marketing today. Packaged with PowerWeb: Marketing.. PowerWeb: Marketing is a password-protected Web site that offers professors a turnkey solution for adding the Internet to a course. It includes current articles from Annual Editions: Marketing, curriculum-based materials, weekly updates with assessment, informative and timely world news, refereed Web links, research tools, student study tools, interactive exercises, and much more. .

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Informacije o knjizi

Puni naziv MP Taking Sides: Marketing with Powerweb
Autor Barton Macchiette, Abhijit Roy, Macchiette Bart
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2000
Broj stranica 400
EAN 9780072474497
ISBN 0072474491
Libristo kod 11305376
Nakladnici MCGRAW HILL BOOK CO
Težina 553
Dimenzije 159 x 239 x 21

Kategorija

Society & Social Sciences > Education
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