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Multinationals and Transition

Name: Multinationals and Transition
Brand: Palgrave Macmillan
SKU: 12043552
Price: 109.76 EUR
Availability: InStock
Author: Julia Manea
ISBN: 9781349428748

Business Strategies, Technology and Transformation in Central and Eastern Europe

Julia Manea

R. Pearce

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 12043552

Nakladnici Palgrave Macmillan, siječanj 2004

This book refocuses thinking on how multinational enterprises (MNEs) can achieve a sustained contrib... Cijeli opis

Libristo kod: 12043552

265 b

109.76 €

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This book refocuses thinking on how multinational enterprises (MNEs) can achieve a sustained contribution to European transition economies as these countries move from the processes of transformation into pursuit of more sustained development. The authors apply key aspects of recent work on the strategic aims and nature of the contemporary MNE to the transition economy context, and find that the generation and application of technology has particular relevance to the success of MNEs in Central and Eastern Europe. The book is based on the results of two new wide-ranging surveys and includes a thorough review of current literature.