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Netnography Unlimited

Name: Netnography Unlimited
Brand: Taylor & Francis Ltd
SKU: 33076563
Price: 195.08 EUR
Availability: InStock
Author: Robert V. Kozinets
ISBN: 9780367431426

Robert V. Kozinets

Rossella Gambetti

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 33076563

Nakladnici Taylor & Francis Ltd, prosinac 2020

Netnography has become an essential tool for qualitative research in the dynamic, complex, and confl... Cijeli opis

Libristo kod: 33076563

473 b

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Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. In this volume, thirty-two researchers present nineteen chapters that examine how they have adapted netnography and what those changes can teach us.