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Neuro Design

Understanding the Supply Chain

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Neuro Design Darren Bridger
Libristo kod: 11479291
Nakladnici Kogan Page Ltd, veljača 2017
Today, businesses of all sizes generate a great deal of creative graphic media and content, includin... Cijeli opis
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Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.

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Informacije o knjizi

Puni naziv Neuro Design
Autor Darren Bridger
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2017
Broj stranica 264
EAN 9780749478889
ISBN 0749478888
Libristo kod 11479291
Nakladnici Kogan Page Ltd
Težina 418
Dimenzije 156 x 233 x 14

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Computing & Information Technology > Computer science > Human–computer interaction > Information architecture
Computing & Information Technology > Graphical & digital media applications > Web graphics & design
Computing & Information Technology > Computer programming / software engineering > Web programming
Computing & Information Technology > Databases > Database design & theory
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