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New Perspective and Insights on Business Model Innovation using Systems Thinking and Action Case Studies

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga New Perspective and Insights on Business Model Innovation using Systems Thinking and Action Case Studies Bastian Halecker
Libristo kod: 13676384
Nakladnici Cuvillier Verlag, srpanj 2016
In the 20th century, the dominance of firms in a market was based mainly on scale and large resource... Cijeli opis
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In the 20th century, the dominance of firms in a market was based mainly on scale and large resources (George & Bock 2011). In contrast, firm success in the 21st century is influenced less by arguments about economies of scale in production and distribution (McQuivey 2013; Jin Zhang et al. 2015). It has become more important to explore novel ways of engaging customers and getting them to pay (Baden-Fuller & Mangematin 2015). This is the age of the customer, and customers alone dominate the purpose of business (e.g., Morris et al. 2005; Johnson et al. 2008).

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Informacije o knjizi

Puni naziv New Perspective and Insights on Business Model Innovation using Systems Thinking and Action Case Studies
Autor Bastian Halecker
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2016
Broj stranica 250
EAN 9783736992887
ISBN 3736992882
Libristo kod 13676384
Nakladnici Cuvillier Verlag
Težina 329
Dimenzije 148 x 210 x 13

Kategorija

Economics, Finance, Business & Management > Finance & accounting
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