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New Service Development

Creating Memorable Experiences

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga New Service Development James A. Fitzsimmons
Libristo kod: 04684067
Nakladnici SAGE Publications Inc, siječanj 2000
This is the first book to address the topic of new service development for the evolving experience e... Cijeli opis
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This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.

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Informacije o knjizi

Puni naziv New Service Development
Autor James A. Fitzsimmons, Mona J. Fitzsimmons
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2000
Broj stranica 344
EAN 9780761917410
ISBN 0761917411
Libristo kod 04684067
Nakladnici SAGE Publications Inc
Težina 580
Dimenzije 152 x 228 x 23

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Business strategy
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