Nice Logo. Now What?

You've got a logo you're proud of. Now what?

The social media post is due tomorrow. The printer wants to know which file to use. Someone has already stretched the logo to fit a banner. The logo hasn't changed, but the decisions around it keep multiplying.

Nice Logo. Now What? is a practical guide for small business owners and anyone looking after a brand alongside everything else. In plain language, it walks you through the everyday decisions that make a brand recognisable:

• Explain your offer in two clear sentences
• Find a voice that sounds like you, even when someone else is writing
• Test your logo where you actually use it, from profile pictures to packing labels
• Choose colours and type that are easy to read on screen and in print
• Brief designers and suppliers, give useful feedback and check proofs
• Write a short brand guide that other people can follow
• Check your name and logo are yours to use before you invest in them

You'll follow Little Table, a small business, from a messy set of materials to a finished brand guide, and see the same steps applied to a service business. Then put it into practice with sixteen hands-on workshops, five worksheets and a quick-start page for when you're short on time.

There's also a section on branding in Brunei and the region, covering two-language materials, Jawi on signboards, forms of address and halal marks.

Written by Sideq Naim, a communications and design professional based in Brunei Darussalam with over fifteen years of experience in design and corporate communications.