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Olympic Marketing

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Olympic Marketing Benoit Seguin
Libristo kod: 06710366
Nakladnici Taylor & Francis Ltd, travanj 2012
The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, w... Cijeli opis
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The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has driven the promotion, financial security and stability of the Olympic movement. This book explains how the principles of Olympic marketing can be applied in other areas of sports marketing and management.

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Informacije o knjizi

Puni naziv Olympic Marketing
Autor Benoit Seguin
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2012
Broj stranica 272
EAN 9780415587860
ISBN 9780415587860
Libristo kod 06710366
Nakladnici Taylor & Francis Ltd
Težina 710
Dimenzije 156 x 234

Kategorija

Sports & Active outdoor recreation > Sport: general > Sporting events & management > Olympic & Paralympic games
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Hospitality & service industries
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