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Omni-Channel Retailing

Name: Omni-Channel Retailing
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 37009780
Price: 123.2 EUR
Availability: InStock
Author: Amelie Winters
ISBN: 9783658347062

Amelie Winters

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 37009780

Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, kolovoz 2021

Amelie Winters investigates omni-channel strategies in retail and provides new insights and importan... Cijeli opis

Libristo kod: 37009780

299 b

123.20 €

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Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level.