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On Message

Communicating the Campaign

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga On Message Pippa Norris
Libristo kod: 04686032
Nakladnici SAGE Publications Inc, svibanj 1999
To what extent are the techniques of campaigning and media management critical to the outcome of mod... Cijeli opis
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To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.

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Informacije o knjizi

Puni naziv On Message
Autor Pippa Norris, John Curtice, David Sanders, Margaret Scammell, Holli A. Semetko
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 1999
Broj stranica 224
EAN 9780761960744
ISBN 0761960740
Libristo kod 04686032
Nakladnici SAGE Publications Inc
Težina 370
Dimenzije 156 x 234 x 13

Kategorija

Place qualifiers > Europe > Western Europe > Netherlands
Place qualifiers > Europe > Western Europe > United Kingdom, Great Britain
Place qualifiers > Europe > Central Europe > Germany
Place qualifiers > The Americas > North America (USA & Canada) > United States of America, USA
Place qualifiers > The Americas > North America (USA & Canada) > Canada
Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Society & Social Sciences > Politics & government > Political structure & processes > Elections & referenda
Society & Social Sciences > Politics & government > Political activism > Political campaigning & advertising
Society & Social Sciences > Politics & government > Political science & theory
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