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Online Intermediaries for Co-Creation

An Explorative Study in Healthcare

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Online Intermediaries for Co-Creation Christoph W. Kunne
Libristo kod: 21374399
Nakladnici Springer International Publishing AG, rujan 2018
This book investigates the powerful role of online intermediaries, which connect companies with thei... Cijeli opis
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This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies. In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions. As such, the work appeals for both its academic scope and practical reach.

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Informacije o knjizi

Puni naziv Online Intermediaries for Co-Creation
Autor Christoph W. Kunne
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2018
Broj stranica 224
EAN 9783319845739
Libristo kod 21374399
Nakladnici Springer International Publishing AG
Težina 379
Dimenzije 155 x 235 x 14

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Economics > Economics of specific sectors > Health economics
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
Computing & Information Technology > Databases > Information retrieval
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