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Packaging Baseball

How Marketing Embellishes the Cultural Experience

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Packaging Baseball Yuya Kiuchi
Libristo kod: 06362025
Nakladnici McFarland & Company, lipanj 2012
Explores the realities baseball as an economic force and as a product of popular culture. Issues of... Cijeli opis
? points 104 b
42.79 €
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Explores the realities baseball as an economic force and as a product of popular culture. Issues of globalization, race and ethnicity, nationality, legacy making, iconic value building, and marketing concerns are all essential to understanding the complex and global product that Major League Baseball is today.

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Informacije o knjizi

Puni naziv Packaging Baseball
Autor Yuya Kiuchi
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2012
Broj stranica 216
EAN 9780786461325
ISBN 9780786461325
Libristo kod 06362025
Nakladnici McFarland & Company
Težina 361
Dimenzije 152 x 229 x 13

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Cultural studies > Popular culture
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Sports & Active outdoor recreation > Ball sports / ball games > Baseball
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