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Packaging the Presidency

A History and Criticism of Presidential Campaign Advertising

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Packaging the Presidency Kathleen Hall Jamieson
Libristo kod: 04513358
Nakladnici Oxford University Press Inc, rujan 1996
Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential camp...
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Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992.

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Informacije o knjizi

Puni naziv Packaging the Presidency
Autor Kathleen Hall Jamieson
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 1996
Broj stranica 604
EAN 9780195089424
ISBN 0195089421
Libristo kod 04513358
Nakladnici Oxford University Press Inc
Težina 453
Dimenzije 135 x 204 x 30

Kategorija

Place qualifiers > The Americas > North America (USA & Canada) > United States of America, USA
Time period qualifiers > c 1500 onwards to present day > 20th century, c 1900 to c 1999 > Later 20th century c 1950 to c 1999
Society & Social Sciences > Politics & government > Political structure & processes > Elections & referenda
Society & Social Sciences > Politics & government > Political activism > Political campaigning & advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
History & Archaeology > History > History of the Americas
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